Business Plan - Advertisement Writing

TODAY'S ONLINE LESSON - Start-Up Costs: Other Research
(Click Link, Download Video, and Watch - Use Headphones For Best Audio Quality) Today we will be writing radio advertisements for our product/service?  Please review the PowerPoint or video lesson to review the process of ad writing.  You will be recording your advertisement and it must conform to the following format:30 second radio spot
Websites that will help: 

http://www.ehow.com/how_2002078_write-radio-script.html
http://www.businesstown.com/advertising/radio-copy.asp

You may choose the type of spot you want:

• Dramatic
• Comedy
• Infomercial
• Endorsement
• Spokesperson

You must write the copy in a word document (google docs is ok) format and submit it by email to me before we record it.  Please include the type of background music or sound effects you might need.  I will need to know how you plan on adding the additional audio elements.
You will post your written commercial on your BP Website.  We will save and play the podcasts later this week in class.
Check Out The Radio Commercial For Super Falafel!! (Click, Download, Play & Enjoy!)
In addition to the podcast, you are responsible for posting a "Travel Report" about a historical landmark in the Philadelphia area.  You should include the place, significance, how to get there, cost of admission, and at least 2 facts/reasons why someone should go.  Also list at least 2 places worth stopping near the landmark.  These could be restaraunts, other landmarks, or some other interesting place.  Do not forget to add your Change Blog and Daily Journal Entry as well
Good Luck!!

Weebly.Com Business Plan WAYPOINT #1

TODAY'S ONLINE LESSON - Start-Up Costs: Other Research
(Click Link, Download Video, and Watch - Use Headphones For Best Audio Quality)  

So Far, here is everything your website should have:

Personal Page:

1. Introduction and Welcome Statement (With Picture)
2. Personal Mission Statement (With Picture)
3. Career Aspiration After High School (With Picture)
4. Family Tree (Visio 2003 Image)
5. Favorite Restaraunts (2 With Pics)
6. Favorite Sports / Teams (2 With Pics))
7. Favorite Websites (5)

Business Plan Page:

1. Overview of What Your Business Is / Does (With Pic)
2. Vision Statement (With Pic)
3. Startup Costs List
4. Location (Picture of Location, Cost to Rent/Buy)
5. Initial Inventory Cost (Pic)
6. License & Permits (Costs)
7. Competitive Advantage Summary Statement (Excel Spreadsheet Pic)

Blog Posts:  (There should be a post with Daily Changes any time you add something.)

• 4-28:  Article Online (Class Blog Below)
• 5-2:  List Start Up Costs You Can Name
• 5-3:  When you go shopping how do you pick the stores you go to?  What does location mean to your future customers?
• 5-5:  Describe your target customer.  Who are you marketing your product to in West Philadelphia?
• 5-6:  Define "Competition".

E-Portfolio Page

Introduction & Title
Link To Online Resume / Resume Uploaded

BP - Competitive Advantage

TODAY'S ONLINE LESSON - Start-Up Costs: Other Research
(Click Link, Download Video, and Watch - Use Headphones For Best Audio Quality) 

Today you will be delving into the question of Competitive Advantage.  We have a Video and Powerpoint to discuss, and then we will be completing a worksheet that will help you figure out your Competitive Advantage for your Business Plan.  Please follow the video on the Daily Lesson Online for more information.  The link to the CA video (Click Link and Watch Dr. Allesandro's Video) is also viewable at home.

You will have a hard copy of this worksheet.  You need to fill it out as follows:
Grade Each Category For Yourself on a Scale of 1-10.  Mark each as a Strength or Weakness, then do the same for a similiar product from two different competitiors in the Philadelphia Area (Researched Online) and turn in your form to me.  Make sure you add a review of the form to your BP page on your website.

Today you will be adding a list of five of your favorite websites to your personal page and answering the Daily Journal Question as well.  Good Luck and have a great weekend.

Mr. S

Start-Up Costs II

TODAY'S ONLINE LESSON - Start-Up Costs: Other Research
(Click Link, Download Video, and Watch - Use Headphones For Best Audio Quality)

Today you will be researching start-up costs in more detail.  Please use the time to find out how much starting inventory you will need, how much it will cost to pay yourself and your employees, pay for monthly utilities, and have other items on the list of Start-Up Costs found in class.  Please use the link below to help guide you:


http://business.phila.gov/Pages/DeterminingYourBusinessCosts.aspx?stage=Plan&type=All%20Business%20Types&section=Financial%20Plan&BSPContentListItem=Determining%20Your%20Business%20Costs

Today you are also required to post your favorite sports or teams on your personal page, answer the daily journal question and post your changes on your blog.  I have given a couple examples for the startup cost estimates on my website.  http://mrsuchs.weebly.com  Get your website caught up and be creative!!

Mr. S

Where Should I Start My Company?

TODAY'S ONLINE LESSON - Start-Up Costs: Location
(Click Link, Download Video, and Watch - Use Headphones For Best Audio Quality)

Today we will be investigating "WHERE?"  I would like you to use the following links to find an appropriate place to start your business in the Philadelphia Metro Area.  Make sure you understand that the pricing is usually listed per square foot of space.  You will need to decide what size business you need and post a link to the location you have chosen on your website.  Figure out the annual cost of your space and divide by twelve to put your monthly cost into your Start-Up Cost worksheet.  Additional costs will be investigated tomorrow and by the end of this section, you should know how much you need to start your company.  Use the following sites for research if you cannot find other commercial real estate sites:

• http://philadelphia.craigslist.org/off/
• http://www.showcase.com/Philadelphia/West-Philadelphia__Commercial-Real-Estate
• http://www.loopnet.com/Pennsylvania/Philadelphia_Retail-Properties-For-Lease/
• http://officespace.oodle.com/philadelphia-pa/ 
  
  All Tasks For Today:
• Find a location for your new business and post it online with a picture. (BP Page)
• Add the cost of your location to your Start-Up Cost list. (BP Page)
• Add a list of your favorite places to eat on your personal page
• Add you response to the Daily Journal and Website Changes to your Blog Page.
  
  Good Luck!  As Usual, Have Fun!!

Mr. S

Start Up Costs

DAILY LESSON ONLINE - Start-Up Costs
(Click Link and Download Video -Use Headphones For Best Audio)

Today I would like you to focus on the start-up costs associated with the business you have chosen to create.  Please list as many costs as you can think of in your daily journal, and then compare them to the worksheet I will hand out later.  I would also like you to create a Visio chart of your family tree and post it on your main web page. When you are finished, add a Daily Journal entry for the changes you made and you can PUBLISH the website.  We are gradually building our Business Plan one small bite at a time.