Monday, May 16, 2011

Business Plan - Advertisement Writing

TODAY'S ONLINE LESSON - Start-Up Costs: Other Research
(Click Link, Download Video, and Watch - Use Headphones For Best Audio Quality) 
Today we will be writing radio advertisements for our product/service?  Please review the PowerPoint or video lesson to review the process of ad writing.  You will be recording your advertisement and it must conform to the following format:30 second radio spot
Websites that will help: 

http://www.ehow.com/how_2002078_write-radio-script.html
http://www.businesstown.com/advertising/radio-copy.asp

You may choose the type of spot you want:
  • Dramatic
  • Comedy
  • Infomercial
  • Endorsement
  • Spokesperson
You must write the copy in a word document (google docs is ok) format and submit it by email to me before we record it.  Please include the type of background music or sound effects you might need.  I will need to know how you plan on adding the additional audio elements.
You will post your written commercial on your BP Website.  We will save and play the podcasts later this week in class.

Check Out The Radio Commercial For Super Falafel!! (Click, Download, Play & Enjoy!)
In addition to the podcast, you are responsible for posting a "Travel Report" about a historical landmark in the Philadelphia area.  You should include the place, significance, how to get there, cost of admission, and at least 2 facts/reasons why someone should go.  Also list at least 2 places worth stopping near the landmark.  These could be restaraunts, other landmarks, or some other interesting place.  Do not forget to add your Change Blog and Daily Journal Entry as well
Good Luck!!

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